BRANDING FOR IMPACT 1
Are you a solo-entrepreneur or are running a social initiative, movement, or startup? Do you need a structure for working with your brand? Then this Booster program is for you.
In this first module of Branding for Impact, you will gather information, insights, and inspiration on how to develop your brand and visualize it in your Brand Thinking Canvas. 100% online with individual sessions on Google meet, hands-on coaching, and individual assignments.
The method we are using is Brand the Change, a method developed by Anne Miltenburg that helps social innovators to intentionally and actively work with their brand; building trust among their audiences and ultimately increase their impact.
Your coach Patricia Alvarado, is a certified trainer in the Brand the Change methodology. She is a marketing & branding professional who has worked with changemakers, startups, SMEs, and nonprofits organizations in Venezuela, Mexico, and Sweden.
Verónica Rosas will join us during one session and share her knowledge about values, mission, and vision. She lives in Mexico and has 25 years of experience leading teams with international certifications such as Project Management Professional®, Development Dimensions International®, EC0217-Teaching human capital courses in a way group face-to-face, Certified Trainer Points of You®, PMO-CP®, among others.
THIS IS FOR YOU WHO
are a solo-entrepreneur, running a startup, social initiative, community, or movement.
want your initiative to grow but feel a bit stuck in how to do it
MODALITIES / WEEK
Theory - uploaded on the platform and discussed by the instructor during our sessions.
Live one-to-one sessions (1 h) - live on Google meet. The sessions are available in Spanish or in English.
Workbook exercises (2 h) - hands-on work with instructions in downloadable pdf
The first draft of your Brand Thinking Canva which represents the holistic anatomy of a strong brand.
Early-bird price 60 USD until April 1
DELIVERED IN PARTNERSHIP WITH
NEXT COHORT STARTS ON APRIL 12, 2021
Live 1:1 sessions on Mondays or Tuesdays April 12 - May 27
You select a time that will be your time for the weekly sessions during the entire module. Check Calendly to secure your spot.
If these dates and times don't fit into your schedule, please reach out and request a new date.
How much time is required?
Approx 3 hours per week. 1 hour for the live sessions + time to dig into the workbook, and to give feedback to your peers. Beyond that, it is up to you and how much time you are willing to put into creating your brand.
Are there any technical requirements?
You’ll need to have access to a good internet connection, and a quiet space for the group sessions.
Do you offer any discounts or flexible pricing?
We are committed to make the Booster Program available to those who do not have the means to pay the full price. If you are a student, unemployed, or a minimum wage worker - please contact us and describe your situation.
Is the Booster Program material available after the Booster Program has ended?
The material is available for 2 months after the program has ended. After that, you still have free access to the online community for support and continued learning.
Are the group sessions recorded, in case I cannot join?
Yes, they are recorded upon request. However, watching a recording will not fully replace the experience of participating.
Do I get a certificate upon completion?
Yes, if you complete all parts of the Booster Program you will receive a certificate.
What are your Terms of service?
You'll find them here.
I just want to ask my questions to a real person..
Of course, we get that! Reach out to Patricia via email and we'll set up a time to talk in person.