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Exploring the Gap and the Opportunity

Do you have a potentially great product/service/business idea but don’t know where to start? Would you like to learn a user-centered framework, based on Design Thinking? Then this Booster Program is for you.

In Service Design for Impact 1, you will get the opportunity to explore your idea and learn a human-centered framework. We explore the gap and the opportunity related to your idea, and you will get an in-depth understanding of your target audience. 

By using our step-by-step method, developed over 10+ years of service and business design consulting, you will save time early in the process, and ensure that your product or service meets a real market need.


During the program, I am working hands-on with you in the process of transforming your idea into a simple service concept.  Weekly sessions on Zoom, workbook exercises, downloadable templates, hands-on coaching, and lots of support from experts and peers.


  • Ensure you develop something that is validated with your target audience

  • Save time in your early development process by building a product or service concept with the right features

  • Accelerate your own innovation capacity and learn a structured human-centered innovation process


Service Design for Impact brochure (PDF)


  • are nurturing a potentially great idea and would like to validate it with your target audience

  • Want to ensure that you develop a product or service that meets a real market need


7 weeks + individual follow up


  • Theory (10 min) - recorded videos

  • Weekly sessions (1 h) - live on Zoom

  • Workbook exercises (1 h) - downloadable pdf with instructions, templates and hands-on exercises


A service concept that aligns with your purpose and with your users’ needs.


299 USD

payable in advance upon registration, or three monthly installations of 99.99 USD


Group sessions on Tuesdays at 17.30-18.30 CET (8.30-9.30 PST) March 2-April 6

If these dates and times don't fit into your schedule, please reach out and suggest an alternative time. 

299 USD + VAT

If you prefer to pay in three monthly installations of 99.99 USD, please use this link to register


By signing up for this Booster Program, you agree to our Terms and Conditions and to our Privacy Policy.



How much time is required?
2-3 hours per week. Around 60 mins for the group sessions + time to watch videos and dig into the workbook, and to support your peers. Beyond that, it is up to you and how much time you are willing to put into designing your service concept.


Are there any technical requirements?
You’ll need to have access to a good internet connection, and a quiet space for the weekly sessions.

Do you offer flexible pricing?
We are committed to make the Booster Program available to those who do not have the means to pay the full price. If you are a student, unemployed, or a minimum wage worker - please contact me and describe your situation. We are also offering group discounts for teams from the same organization, and sometimes referral discounts.


Is the course material available after the Booster Program has ended?

The material is available for 2 months after the program has ended. After that, you still have free access to the online community for support and continued learning.

Are the group sessions recorded, in case I cannot join?
Yes, they are recorded and available. However, watching a recording will not fully replace the experience of participating.

Can I attend the Booster Program even if I can’t make it to the weekly sessions? 
We don't recommend participating in the Booster Program if you can't make it to the sessions. Making time and space for your idea during these weeks will help you to get the most out of the program.

Can I participate even though I just have a vague idea?

Of course! We have participants in all stages of their business journeys. If you are starting with a vague idea, you will maybe not end up with a full service concept ready for prototyping, but you will have a clear picture of how to move forward with it.

Do I get a certificate upon completion?
Yes, if you complete all parts of the Booster Program you will receive a certificate.

What are your Terms of service?

You'll find them here.

I just want to ask my questions to a real person..

Of course, we get that! Reach out via email or messenger and we'll set up a time to talk in person. 


I got to a point in my career where it was time for me to do something for myself and I knew in what direction I wanted to go but I did not know where to start. I was not sure if the idea made sense, if it would be useful, or if people would like it. I was swamped in uncertainty and low confidence.


By joining the Innovation Booster Program I gained the confidence and the motivation I was lacking to have a fresh and concrete start into my own line of services. With the close coaching of Susanna on a weekly basis supported by new tools and customized to my needs, I was building the structure of my product step by step to bring it to reality. I am also extremely happy and lucky to have been part of a professional and like-minded community there.


I encourage every person having the desire to start their own line of business to enroll in the program, I am confident you will be well taken care of and put on the right track.


Leny Chemali


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